City meets country

The Innsbruck region consists of Innsbruck, the capital of the Austrian province of Tyrol, and the surrounding villages which lie on a sunny low mountain terrace with fantastic views of the city. To the west, in the Inn Valley, there’s a row of pretty villages extending as far as the entrance to the Ötztal valley. The combination of modest villages and majestic nature can also be found in the Sellraintal valley which ends in the Kühtai at an altitude of 2,020 metres. Finally, the region of Innsbruck also comprises the Mieminger Plateau with “Tyrol's longest summer” and plenty of scenic attractions.

City meets mountain

Here the hustle and bustle of a vibrant city, here the solitude of the mountains under the watchful eye of the golden eagle. Elegant shopping in the Town Hall Galleries designed by Dominique Perrault or in one of the boutiques in the Old Town. Around half an hour away there are mountain jackdaws circling peaks more than 2,000 metres high, and via ferratas, ski slopes and hiking trails provide the perfect opportunity to enjoy lots of sporting activity.

Freerider meets golfer

Innsbruck has enjoyed the honour of hosting three Olympics, evidence of its outstanding expertise as a winter sports Mecca. The Winter Olympics were held here in 1964 and 1976, and the Olympic Youth Winter Games in 2012. Every year the public are thrilled by events on the Olympic Bobsleigh, Luge and Toboggan Track in Innsbruck/Igls and at OlympiaWorld’s ice rinks. And there’s the classic Bergiselspringen ski jump as part of the Four Hills Tournament. Road racing events such as the Tour of the Alps (April 2018) and the Road World Championships (September 2018) are just as much a focal point of international sporting events as the World Climbing Championships (September 2018), the Nordic Skiing World Championships (2019) and the Winter World Masters Games (2020).

Man meets nature

Olympia SkiWorld comprises no fewer than nine ski areas. There are also plenty of attractions for hikers and mountain bikers, with the Karwendel Naturpark, Austria's largest nature reserve, on the doorstep. 115 km of designated mountain bike trails pose their own special challenge, whilst the Inn Cycle Path is for those who prefer a more gentle and relaxed ride. Bikepark Innsbruck has something to keep everyone happy, and both beginners and families will find suitable trails as well as wild downhillers, snow bike and fat bike included. There are also four golf courses and cross-country ski trails, via ferratas, bouldering halls, toboggan runs and lots more.

Tradition meets innovation

All sorts of events showcase art, culture and traditional customs throughout the year. Christmas markets, bringing the animals down from the mountain pastures in autumn and the Innsbruck Promenade Concerts under the stars in the courtyard of the Imperial Palace all play an equal role with the Festival of Early Music and avant-garde festivals such as the "Klangspuren" or New Orleans Jazz.

History meets design

The fabulous collection of Renaissance art and the Chamber of Curiosities in Ambras Castle, the unique monument of the "Black Men" around Emperor Maximilian I’s (empty) tomb, the opulent Baroque splendour of Stams Abbey, imperial grandeur on the trail of the Habsburgs in the Imperial Palace - these are but a few of the historical trails that are there to be followed in the Innsbruck region. The search for traces of the 20th and 21st centuries is dominated by architectural greats such as Zaha Hadid, Dominique Perrault, Heinz Tesar, Franz Baumann and Max Weiler, the painter who was born near Innsbruck.

University meets Congress

With more than 28,000 international students, the Leopold Franzens University contributes to the youthful buzz of the city. There is also the Biocenter Innsbruck Medical University and H. E. colleges which confirm the region’s reputation as a stronghold for science. Congress and Messe Innsbruck (CMI) as well as numerous conference centres and hotels provide the perfect service to support congresses, seminars and promotions, making Innsbruck one of Austria's largest congress and convention cities.

Car meets airport

Innsbruck is easy to get to by car. It’s 150 km from Munich, 180 km from Salzburg and 250 km from Zurich and Verona. Innsbruck railway station has international train connections, and there are scheduled and charter flights to Innsbruck airport.

Facts meet figures ... in the Innsbruck region

  •    132,000 inhabitants
  •    9 ski areas with 90 lifts and cable cars and 260 kilometres of ski slopes
  •    13 award-winning restaurants, recognised by Gault Millau
  •     3.2 million overnight stays and 1.5 million arrivals a year (2017)
  •    Almost 19,000 hotel beds
  •    20 overnight stays per inhabitant
  •    In 2017 the Innsbruck region was in 2nd place for arrivals and overnight stays amongst the Tyrol’s
       tourist regions

  •    In summer visitors to Innsbruck come to hike and enjoy the great outdoors (50%) or a city break
       (30%); in winter most come for a city break
     (50%), followed by winter and snow activity (20%)*
  •    Amongst visitors: disproportionately more couples (48%) and first time visitors (44%)*

*Visitor survey T-Mona 2016/17

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Photos, 300 dpi

The Imperial Palace with its' luxuriant style


Basic information

Press contact

Mag. Jennifer Plattner
Brunecker Str. 1
6020 Innsbruck
t: +43 512 214004 - 17
m: +43 664 5208373


Peter Unsinn
Innsbruck Tourismus
Burggraben 3
6020 Innsbruck
t: +43 512 59850-123



Brunecker Str. 1
Innsbruck, Österreich
Telefon: +43 512 214004

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