The variety is impressive. Whether you want an action-packed holiday or something more relaxed, you’re travelling alone or as a couple, with friends or with family, there’s something for everyone. Gentler holidays, in particular, are becoming more and more popular. If you still need more suggestions for your holiday in the wintery mountains of Tirol, take a look at

Winter for the whole family - learning to ski the fun way in the "Snow Playground". 
Winter in Tyrol is perfect for families with children between the ages of three and six. There are several quality-tested family ski regions in Tirol, all of which guarantee an all-round successful holiday with family-friendly pistes and snow sports schools, family tariffs for ski passes, special adventure attractions for children, even off-piste, and lots of family-friendly services such as ski rental and handy ski depots. 

Several snow sports schools in these family ski regions offer the "Snow Playground" programme. The focus is on a playful approach to skiing: children between the ages of three and six learn to ski with a snow sports instructor with extra fun and games while also experiencing winter away from the pistes, through an animal track hunt, igloo building, sledge racing or - the classic - building a snowman. There's even a special booklet to help document their ski progress. By the end of the holiday, young kids will be real snow heroes!

At you can find out more about Tirol's family ski resorts along with plenty of tips for enjoying the snow away from the pistes. 

Cross-country skiing - glide at leisure - or at speed - through the landscape 
Cross-country skiing is fun. And it is much easier to learn than alpine skiing. Plus there is the chance to get close to nature, which is particularly rewarding when cross-country skiing. The cross-country ski trails lead over sunny plateaus, through lonely forests or over snow-covered meadows. And, above all a panoramic backdrop of the Tirolean mountains. It gets better still: cross-country skiing - even if you do it leisurely and don't go all out - is enormously healthy. Every muscle group is put into use, and the cardiovascular system is worked out as well. If you're more sporty, you can simply run a little faster or try out skating instead of classic. 

Cross-country skiers will find several quality-tested regions in Tirol, as well as certified accommodation, well-trained cross-country instructors and cross-country trails awarded with quality seals. The cross-country skiing accommodation must be no more than three kilometres from the nearest cross-country ski run, offer a wide range of information and provide small services relating to cross-country skiing, such as a ski room with waxing facilities and a laundry service for sportswear. When things run smoothly in behind the scenes, then a day in the cross-country ski run, gliding through the glittering snowy landscape, becomes an unforgettable experience. 

Winter hiking - experience Alpine settings in winter
If you want to experience the magic of the cold season away from the hustle and bustle of the ski slopes, you should put on a pair of good shoes and go on a winter hike. Almost a fifth of Tirol's winter visitors enjoy hiking in the snow - and the trend is on the rise. 

The good infrastructure of Tirol and its regions means that alpine scenery can be enjoyed in winter as well as in summer. The winter hiking trails are cleared, signposted and maintained and there a plenty of high quality trails throughout the region. For example, the official winter hiking trails guarantee safety, an experience of snow, are easily accessible and offer a stop for refreshments. These hiking trails lead through fantastic landscapes, cosy mountain huts invite you to rest and recharge and experienced guides can introduce you to a world of winter flora and fauna. The most beautiful winter hiking destinations in Tirol can be found at 

Further information about winter in Tirol can be found at High resolution images can be found at: and

With 12.3 million international arrivals from more than 50 countries around the globe, some 49.4 million guest room nights in the year 2017-2018 and 34 local tourist boards, Tirol ranks as one of the leading tourist destinations in the European Alps. Tirol’s 200-year-old tourism history is marked by visionary and intriguing characters. Summer and winter, visitors to Tirol appreciate unique outdoor experiences, a high level of personal services and superb tourist facilities, along with legendary and bespoke hospitality. The Tirol Werbung GmbH (Tirol Tourist Board) is the official tourism office for the Province of Tirol and has its headquarters in Innsbruck. The Tirol Tourist Board aims to position Tirol as the most popular playground in the Alpine world.

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Photos, 300 dpi

Cross-country skiing in Obertilliach.


Nordic World Ski Championships 2019

Press contact

Mag. Jennifer Plattner
Brunecker Str. 1
6020 Innsbruck
t: +43 512 214004 - 17
m: +43 664 5208373


Manuela Mörtenbäck
Tirol Werbung
Maria-Theresien-Str. 55
6020 Innsbruck
t: +43 512 5320 656
f: +43 512 5320 92320



Brunecker Str. 1
Innsbruck, Österreich
Telefon: +43 512 214004

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