All Season Highlights

Guest Card Welcome Card: unlimited holiday happiness
Numerous included services, discounts and mobility guarantee - that is the Welcome Card guest card. Available free of charge from two nights at partner establishments, it is the ideal companion for a varied vacation in the Innsbruck region. The highlight of the Welcome Card is the free guided active programme with guided hiking and e-bike tours in summer and guided snowshoe and winter hikes in winter. To experience the wide variety of adventures that the region offers in a comfortable and climate-friendly way, the guest card includes all public transportation in the region.

Innsbruck Card: maximize your experience
Ambras Castle, Bergisel ski jump and Nordkette: Innsbruck’s highlights can be explored particularly well with the Innsbruck Card. The card can be purchased for 24, 48 or 72 hours and includes admission to 22 sights and museums. And it makes it easy to get around: the city's public transportation, the Hop on – Hop off Bus Sightseer and three hours of bike rental are included. And because every visit to Innsbruck needs a mountain experience, one ride up and down on the two cable cars Nordkettenbahnen and Patscherkofelbahn is also included.

Workation in Innsbruck: the island in the midst of the alps
What about enjoying the sunrise at an altitude of 2,000 metres, then holding your first online meeting at 9 a.m.? And after work going to a bike or ski tour? The new dimension of a varied work-life-balance is called: workation. So why not turn your holiday destination into your workplace? The Innsbruck region is exactly the right “office” for workationers, combining the advantages of the city with 40 idyllic places up in the surrounding mountains.

Sustainability | Regionality
Enjoy Innsbruck with a clear conscience
With its unique offer of free use of public transport for guests, climate-neutral hotels, a natural snow skiing area, the cultivation of local cultural traditions and regionality – sustainability has many faces in the Innsbruck region. Numerous initiatives for sustainable business activity, many of which are implemented together with local partners, ensure that the unique variety of the region can be experienced and its alpine-urban joie de vivre can be savoured!

Summer Highlights 2023

Exploring | Sightseeing | Relaxing
Summer, sun, city and mountains: the Innsbruck region offers unique variety
One holiday, countless possibilities – that’s what is offered by the unique variety of the Innsbruck region. Nature and culture, enjoyment and activity, city and countryside all merge here into an attractive all-round package. Relaxation or sports? Leisurely or demanding? It’s all possible in and around Innsbruck – for a summer packed with variety and joie de vivre!

Innsbruck's sportsummer 2023
Local and international athletes as well as spectators from all over the world will experience the sporting variety of the Innsbruck region this summer. In addition to the legendary bike festival Crankworx Innsbruck and the exciting IFSC Climbing World Cup, the World Mountain and Trail Running Championships are among the absolute highlights of the sports year. Whether spectators or participants, the colorful variety of events ensures exciting hours.

Innsbruck's summer of culture 2023
Theater plays, music festivals and open-air performances: the stage is truly set for the Innsbruck region’s Summer of Culture! With the Innsbruck Promenade Concerts and the Innsbruck Early Music Festival Weeks, Klassik am Berg [Classical Music on the Mountain], not to mention many other outstanding cultural events, top-quality performances are guaranteed, providing special highlights for every taste during Innsbruck’s Summer of Culture!

So many fun things for families in the Innsbruck region
A whole world opens up for all the family in the Innsbruck region – a world full of activity and fun. Exciting journeys of discovery in Innsbruck usually lead from the city directly into the natural world, providing both young and old with wonderful holiday memories. A stroll through the city against the imposing backdrop of the mountains or a visit to a museum with its interactive displays will turn into a fascinating journey of discovery. Children will get a feeling of wanderlust on the numerous family-friendly hiking trails, while swimmers can cool off in the refreshing waters of one of the region’s wonderful bathing lakes.

Discover the alpine-urban diversity of the Innsbruck region on foot and with guide
High mountains, wide plateaus, cool forests, flowering alpine meadows: In the Innsbruck region, you can discover the diverse mountain forms and a varied flora and fauna on enjoyable hikes and more challenging tours – sometimes also with the help of cable cars. For those who like to hike in company and small groups, the summer active programme of the free Welcome Card guest card is highly recommended. From May to October, different areas can be experienced daily on guided hikes with certified mountain guides.

All the variety of the Innsbruck region on two wheels and with guide
Whether you are a leisure cyclist or opt for a gravity bike, prefer an e-bike or rely purely on muscle power, the Innsbruck region with its biking terrain that ranges from gentle to alpine is “the place to b(ik)e”. Those who like to bike in company and small groups, participate in the summer active programme of the free guest card Welcome Card. For the guided e-bike tours with local guides, it is best to rent top-equipped e-bikes from selected rental partners - at special prices thanks to the Welcome Card. For those who prefer to leave the biking to the pros, check out Crankworx Innsbruck: The legendary festival will thrill visitors from June 21 to 25, 2023, with top bike performance and the best atmosphere.

Winter Highlights 2023/24

Winter fun for everyone: boundless variety in the Innsbruck region
No more winter blues! In the Innsbruck region, the cold season shows its best side, whether on or off the slopes: from skiing pleasure to leisurely winter hikes and strolls through the snow-covered old town to a warming end to the day in the Zirben sauna. In addition, there are culinary highlights with regional delicacies. This is how winter can be!

Experience a winter fairy tale at the Christmas markets in the Innsbruck region
Advent in the Tyrolean mountains is something very special – and in the Innsbruck region a true fairy tale: atmospheric and cozy, characterized by living tradition and endearing customs. With seven unique Christmas markets of the Bergweihnacht Innsbruck and their specialties and delicacies, you discover the Christmas magic with all your senses.

Skiing | Exploring
Ski Plus City Pass Stubai Innsbruck: skiing fun meets city life
Carving and powdering in the Kühtai ski resort and on the Stubai Glacier? Sightseeing and shopping in the regional capital of Innsbruck? Or chilling out and relaxing in the pool? The SKI plus CITY Pass Stubai Innsbruck means that you don’t have to spend long planning – it’s all included! The pass offers access to no fewer than 13 ski areas, 22 city offers and 3 swimming pools, turning a holiday in and around Innsbruck into a unique experience. Best of all, the ski bus and the Hop on-Hop off Bus Sightseer are of course included too.

Innsbruck region – where hiking is at home even in winter
Hiking is not only one of the favorite pastimes of many in summer. In winter, too, mountain enthusiasts are increasingly lacing up their hiking boots for walks through the snow-covered city, gentle hikes through the wintry landscape or more challenging tours through the snow. For those who would like to try hiking in winter in company and in small groups, the winter active programme of the free Welcome Card guest card is recommended. On guided snowshoe and winter hikes, trained guides take winter fans on their tours into the winter wonderland.


About Innsbruck Tourismus
Innsbruck Tourismus is the official destination management organisation for the Innsbruck region, encompassing the capital of Tyrol and over 40 localities in the surrounding area, from the Inntal valley to the Mieming Plateau via Kühtai and as far as the Sellraintal valley. With almost 3.5 million overnight stays (as of 2019), the Innsbruck region is one of Austria’s largest tourism institutions – a unique symbiosis of pulsating urban space and fascinating Alpine world. The vibrant city atmosphere and sightseeing highlights are just a stone’s throw from your next biking or hiking tour, your next ski adventure or winter walk. The Welcome Card, free for visitors, is the key to the region’s boundless opportunities: public transport, usable at no cost, means that the area’s numerous highlights can be enjoyed both sustainably and comfortably. Visitor enjoyment is the focus of the thoughts and actions of each of the organisation’s 90 or so staff: they pass on their passion and enthusiasm for this alpine-urban space to guests, ensuring unforgettable holiday experiences for all in harmony with both people and nature. With a total of twelve tourist information offices, Innsbruck Tourismus can stay close to visitors, be right in the action and keep a finger on the pulse of events – a true hub for the authentic stories and personal impressions of local characters that can be found on the popular blog and social media channels at #myinnsbruck.

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Date of publication06.09.2022
Nutzungsrechte© Innsbruck Tourismus

Press contact

Rafaela Bodner, MA
Brunecker Str. 1
6020 Innsbruck
t: +43 512 214004-22
m: +43 664 8342425


Andreas Reiter
Innsbruck Tourismus
Burggraben 3
6020 Innsbruck
t: +43 512 53 56-508



Brunecker Str. 1
Innsbruck, Österreich
Telefon: +43 512 214004

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